Bank of America to Introduce New Product at Good And Green - The Green Marketing Conference

Joining forces with other industry leaders finding success in the green marketing space, Bank of America has become a Title Sponsor of Good And Green -- The Green Marketing Conference, November 29-30, 2007, Chicago Cultural Center. Good And Green is designed to teach mainstream national marketers the techniques, benefits and bottom line impact of connecting with today's ecologically-concerned consumers through green marketing efforts.

"Earlier this year, Bank of America Corporation announced a $20 billion initiative to support the growth of environmentally sustainable business activity through the development of new products and services," says Michael Rhodes, SVP Product Development, member of Environmental Council at Bank of America. "We are excited to announce from the Good And Green stage our latest consumer product that addresses these initiatives."

"We are proud to have Bank of America join us as Title Sponsor," says Nan McCann, President of PME Enterprises, LLC, producers of Good And Green. "As a leader in developing environmentally sustainable business practices, it is an honor to have them choose this conference as the setting for their new product announcement."

Bank of America will be sharing the stage with experts and leaders in the green marketing movement addressing such issues as social networking's role in the green revolution, the greener side of the female consumer and carbon offsetting strategies. Attendees will have multiple opportunities to connect and learn from one another through solution-based workshops, drill-down discussion groups, insightful case studies and great networking events. A complete schedule and list of speakers is available at http://www.goodandgreen.biz/.

Discovery Communications' Planet Green is the Exclusive Presenting Sponsor of Good And Green with Title Sponsors Bank of America, The Natural Marketing Institute, The Daily Green and Body + Soul magazine and Associate Sponsors 1% For The Planet, NatureWorks and Ketchum Public Relations. Fast Company is the Media Sponsor, Getty Images is the Imagery Resource, Earthsense is the Breakfast Sponsor, Nestle Waters is the Bottled Water Sponsor and NativeEnergy is the Official Carbon Offset Sponsor.

Good And Green is produced by PME Enterprises, Hartford, CT. Please visit http://www.goodandgreen.biz/ or call 860.724.2649 x 14 for more details and to register.

from: earthtimes